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The Prada Group announces the acquisition of 43.65 percent of the share capital of Superior S.p.A., a tannery in Santa Croce sull'Arno in the province of Pisa, Tuscany. The company, a leader in calfskin processing, has recently focused its investments on process digitisation and a sustainable development plan centred on circular economy, energy efficiency and water resource protection.


Under the agreement, management responsibility will remain with Stefano Caponi, the current CEO.

Patrizio Bertelli, Chief Executive Officer of the Prada Group, said:

"The acquisition of a shareholding in Superior S.p.A. represents another important step in the strategic direction towards vertical integration of the Prada Group's supply chain, through investments in infrastructure and people, to increase our industrial know-how as well as control quality along all manufacturing stages. This venture will enable us to accelerate our progress on important issues such as traceability of raw materials and transparency of our supply chain."

Here is a winning example of the "Branded Supply chain" concept, explained by Professor Stefania Saviolo in her book, which we will present in the next episode of our PodCast.


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