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Sea Beyond: A Prada and Unesco project that educates kids to protect the oceans


SEA BEYOND, promoted by the Prada Group and the Intergovernmental Oceanographic Commission (IOC) of UNESCO, is an educational program to raise awareness about the sustainability and conservation of the oceans.


The project - which was supported by a percentage of the proceeds from sales of the Prada Re-Nylon collection - underlines the Prada Group's commitment to sustainable choices, in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals ( SDGs).


Since its debut in 2019, the initiative has trained more than 600 international secondary school students and, in January 2021, was officially linked to the United Nations Decade of Ocean Science for Sustainable Development.


The second edition of the project consists of three main initiatives: an educational module for students from all over the world, the launch of the Asilo della Laguna - a program of outdoor lessons for preschool children - and an educational path designed specifically for over 13,000 employees of the Prada Group.


The 10 challenges of the Ocean Decade:


1. Understand and monitor the sources of land and marine pollutants and contaminants and their potential impact on human health and ocean ecosystems and develop solutions to remove or mitigate them.

2. Understand the effects of multiple stressors on ocean ecosystems and develop solutions to monitor, protect, manage and restore ecosystems and their biodiversity under changing environmental, social and climatic conditions.

3. Generate knowledge, support innovation and develop solutions that optimize the role of the ocean in sustainably feeding the world's population in changing environmental, social and climatic conditions.

4. Generate knowledge, support innovation and develop solutions for the equitable and sustainable development of the ocean economy in changing environmental, social and climatic conditions.

5.Improve understanding of the ocean-climate nexus and generate knowledge and solutions to mitigate, adapt and strengthen resilience to the effects of climate change across all geographies and scales, and to improve services, including marine, meteorological and climatic.

6.Improve multi-risk early warning services for all marine and coastal risks of a geophysical, ecological, biological, meteorological, climatic and anthropogenic nature, as well as strengthen the preparedness and resilience of the central community.

7. To ensure a sustainable marine observation system in all ocean basins by providing accessible, timely and usable information and data to all users.

8. Through multi-stakeholder collaboration, develop a complete digital representation of the ocean, including a dynamic marine map, providing free and open access to explore, discover and visualize past, current and future marine conditions in a way that is relevant to the different stakeholders.

9. To ensure comprehensive capacity building and equitable access to data, information, knowledge and technology in all aspects of marine science and for all stakeholders.

10. To ensure that the ocean's multiple values ​​and services for human well-being, culture and sustainable development are widely understood and to identify and overcome the barriers to behavioral change for a radical change in the relationship between man and the sea.

As Lorenzo Bertelli Head of CSR of the Prada Group says: The training of young people is essential for a better future:

"Each of us should be committed in own way. Good habits must start with future generations."

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